Here the 'inverted pyramid' works:
XYZ President John Smith will speak on "Sales Goals for the New Year" at the company's annual sales meeting to be held Nov. 22 at the Wayside Inn, in Las Vegas. Social hour begins at 6 p.m. with dinner at 7 p.m
Here it doesn't:
XYZ President John Smith spoke on "Sales Goals for the New Year" at the company's annual sales meeting held Nov. 22 at the Wayside Inn, in Las Vegas. Social hour began at 6 p.m., with dinner at 7 p.m.
Why?
After the meeting, the lead above does not contain news! After the meeting we have to tell our readers what John Smith said.