Cheats to fit articles
into your layout
Problem: Article is too short
Cheat #3: Add leading
to the text (dangerous)
In this example, we increased the leading from the automatic 14.4 points on 12 point type to 16 points. It is starting to look a little airy and we won't want to increase it any more. But we still have a gap.
We've added a kicker headline and now our article fits
perfectly. This works but we can also cheat another way. We can add a call-out quote.