In The Newsletter Mentor's writing section:
Four steps to effective news writing.
Four major writing errors.
Great stories, some examples.
Rewriting exercise.
How to flesh out a story using interviews.
Sample questions.
Captions or cutlines for photographs.
Writing headlines. Why it matters.
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Here the 'inverted pyramid' works:
XYZ President John Smith will speak on "Sales Goals for the New Year" at the company's annual sales meeting to be held Nov. 22 at the Wayside Inn, in Las Vegas. Social hour begins at 6 p.m. with dinner at 7 p.m
Here it doesn't:
XYZ President John Smith spoke on "Sales Goals for the New Year" at the company's annual sales meeting held Nov. 22 at the Wayside Inn, in Las Vegas. Social hour began at 6 p.m., with dinner at 7 p.m.
Why?
After the meeting, the lead above does not contain news! After the meeting we have to tell our readers what John Smith said.
How
to write a lead with the
"re-verted pyramid" style
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