Each Monthly Issue Features stories, images, and games for Seniors.
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To restaurants, seniors are important (statistically speaking).
You’ve noticed, of course, that marketers are looking for that sweet demographic in everything.
And that demographic starts at the age of the grandkids and ends about 15 years shy of where you are. It seems older people don’t spend much money.
Except, as it turns out, in restaurants.
Market research company, the NPD Group, found that during the last five years, restaurant visits by Baby Boomers and other older Americans have grown 6 percent, while those by millennials (people under 30) have declined by that much.
See, millennials are supposed to be the ones spending all their money, but it turns out Boomers have more money, they spend it less often, but they like to eat out. This has caused the restaurant industry to take note.
Some proposed changes may be music to your ears like, for example, no banging music in your ears. Good first step. Readable menus. Commendable. Comfortable furniture. Obvious. And professional service, not electronic notepads. Thank you.
Now, where should we eat tonight?
“I love the wide choice of content. The articles are well-written, have a bit of flair, and are not condescending to elders at all. And the puzzles are great too. The favorite parts of the newsletter from the feedback I’ve gotten are the puzzles and quizzes, and my column “Christy’s Corner.”
— Christy Brown, Safari Mobile Lodge.
