Pages Newsletter Tips
Newsletter Tips
Small fixes that make a newsletter people keep.
Sixty years of helping people put out newsletters teaches you a few things. Here they are, one short tip at a time. Each one is written for the person who does the newsletter alongside a dozen other jobs, and each takes about five minutes to read. Start anywhere.
Pictures
Taking them, choosing them, and putting them on the page.
1
How to Lay Out a Photo Page
Line up the edges, pick one star, and a busy page settles right down.
2
How to Crop a Photo
The camera’s rectangle is only a starting point. Cut to what the picture is about.
3
How to Photograph a Group
Good group photos are managed, not caught. Be the friendly boss for thirty seconds.
4
How to Caption a Photo
On a photo page, say who, not what. And a wrong name is worse than no name.
Words
The writing that gives a newsletter its warmth.
5
How to Use Humor
Aim for a smile, not a laugh. The reach for the big laugh is where it goes wrong.
6
How to Quote People
In a newsletter, a quote is warmth, not evidence. Use it like salt, not water.
More tips are on the way.
The local pages are yours. We’ll handle the rest.
Pages has supplied ready-to-print articles, features, puzzles, and artwork to small newsletters for sixty years. Our subscribers spend their time on the photos and local news their readers love best, and let us fill the pages around them.
